Mach49

Video Marketing Campaign Proposal

Meeting Agenda

  • ◇ Why Brands Create Marketing Videos

    ◇ What Defines an Effective Marketing Video?

    ◇ How to Capture, Engage, & Motivate an Audience

    ◇ The Neurochemistry Behind Effective Marketing Videos

    ◇ Video Production Styles

    ◇ Story Structure

    ◇ Story Delivery

  • ◇ Why Networks Invest in Original Series Content

    ◇ The Rise of the Docu-Series Format

    ◇ Adapting Docu-Series for Brand Storytelling

    ◇ A Six-Part Episodic Video Marketing Campaign

    ◇ Generating Buzz & Building Anticipation

    ◇ ROI Strategy

  • ◇ Video Strategy Workshop

    ◇ Narrative Theme & Story Structure

    ◇ Creative Style, Tone & Mood

    ◇ Video Marketing Roadmap

  • ◇ Experience & Expertise

    ◇ People & Resources

    ◇ Passion & Drive

Background & Story

  • ◇ Founded a web design company specializing in Flash technology

    ◇ Utilized Flash for animated graphics and sound on websites

    ◇ Recognized the limitations of slow internet speeds at the time

    ◇ Predicted video would be the future of the internet.

  • ◇ Founded production company focused on motion graphics & video editing

    ◇ Expanded services to include filming, directing, and producing

    ◇ Collaborated with a range of major brands, agencies, and nonprofits

    ◇ Wanted to help brands improve engagement/results through storytelling

  • ◇ Established Emotive Films as a full-service creative video agency

    ◇ Help brands humanize brand messaging for deeper audience connections

    ◇ Developed a proprietary video blueprint system for highly consistent results

    ◇ Formed a network of contractors, production companies, and vendors

Section #1

Why Business Create
Marketing Videos

What Defines an
Effective Marketing Video?

  • ↳ Captures the audience's attention

  • ↳ Keeps them engaged until the end of the video

  • ↳ Motivates them to take some form of action

  • ↳ Inspires them to share with others

How to Capture, Engage, & Motivate an Audience

A Framework for Highly Effective Marketing Films

Video Production Styles

Stylistic Approaches to Marketing Videos

  • ↳ Safe & Conventional

    ↳ Informative & Professional

    ↳ Economical to Produce

  • ↳ Bright & Polished

    ↳ Feature/Benefit Driven

    ↳ Scripted & Concise (30/60s)

  • ↳ Raw & Authentic

    ↳ Character-Centric

    ↳ Plot-Driven

  • ↳ Dramatic & Artistic

    ↳ Visually Engaging

    ↳ Highest Production Value

EXAMPLES:

Corporate Style

Oaktree - Structured Credit

Commercial Style

Vinted - Turn Clothes to Cash

Documentary Style

U.S. Army - Musical Diplomacy
Lamborghini - Fire & Ice
Dental Intelligence - Simplify Patient Intake
Daisy Sour Cream - That Daisy Taste
Hennessy - Inspire the Movement
YoPRO - Every Millimetre Matters
Mesa Solutions - Powering Progress
Lexus - Embrace Electric
Amazon - Meet Ernesto

Cinematic Style

Rolex - Exclusive Dials

Hybrid Production Styles

Blending Styles for Enhanced Storytelling and Engagement

Jack Daniel's - Chasing Whiskey

Blends corporate messaging with the authenticity of a documentary

Corporate + Documentary Style

Chipotle - Fueling Greatness
Jefferson's Bourbon - The Miles

Documentary + Cinematic Style

Spotify - How Julia Wolf Made It
King Children - Innovating Eyewear
Subaru - New Beginnings

Combines documentary style with striking cinematic visuals

Narrative Techniques

Presenting Information, Ideas, or Experiences

  • ↳ Delivers clear, concise, and structured information

    ↳ Aims to educate and inform the audience effectively

    ↳ Prioritizes accuracy and factual content over storytelling

  • ↳ Centers around a central theme, idea, or value

    ↳ Connects abstract concepts through relatable examples

    ↳ Encourages audience to consider new perspectives or approaches

  • ↳ Uses storytelling elements (goal, motivation, conflict, journey, resolution).

    ↳ Highlight characters' transformation through actions and decisions.

    ↳ Builds tension and engages audience emotionally towards resolution.

Feature/Benefit

Highlights the key features of a brand's products or services and explains the benefits they provide to customers.

Process/Outcome

Guides the audience through a process, explaining each step in a clear, sequential manner to educate and inform.

Problem/Solution

Introduces a problem or challenge, presents the brand's offering as the solution, and demonstrates its effectiveness.

Expertise/Insight

Combines expert knowledge with professional insight, offering trusted perspectives and informed opinions.

Innovation/Future

Highlights the brand's forward-thinking approach and innovative spirit, focusing on advancements and future goals.

Lifestyle/Aspirations

Depicts the aspirational lifestyle and values associated with the brand, connecting emotionally with the target audience.

Vision/Values

Emphasizes the brand's mission and core values, showcasing its commitment to principles and ethical practices.

Community/Impact

Illustrates the brand's positive influence on the community and society through various initiatives and projects.

Hero's Journey

Follows a central character embarking on a transformative adventure, facing challenges, receiving guidance, and emerging victorious.

Voyage & Return

Depicts a main character journeying to an unfamiliar place, learning valuable lessons, and returning home with newfound wisdom.

Rags to Riches

Portrays a central character starting in poverty or obscurity, overcoming obstacles, and achieving success, wealth, or happiness.

Overcoming Adversity

Focuses on a character facing and defeating a powerful adversary or challenge, often with the help of allies or mentors.

Narrative Delivery

Approaches for Communicating Narratives

  • ↳ Relies on compelling visuals and music to convey the story.

  • ↳ Uses a pre-written script read by a professional voice talent.

  • ↳ Featuring characters that convey the story through actions and dialogue.

Case Studies

Modelo - Philly ‘BarberKing’ Garcia

Visuals Only

Onscreen Character

Four Seasons Hotels & Resorts

Visuals Only

Visuals Only

Scripted Voiceover

Scripted Voiceover

Scripted Voiceover

Onscreen Characters

HP - 3D Printing

Onscreen Characters

Section #1

Key Takeaways

How to Capture, Engage, and Motivate an Audience

  • ↳ Blends corporate messaging with the authenticity of a documentary, enhanced with cinematic visuals.

  • ↳ Relatable, authentic characters humanize brand messaging and create deeper connections with the audience.

  • ↳ Desire, conflict, and resolution make for the most engaging and compelling stories.

Section #2

The Streaming
Platform Revolution

How Original Content Sparked a New Era of Entertainment

Original Content Formats:

  • ● Dramas, comedies, sci-fi, thrillers, fantasy, and crime shows.

  • ● Reality shows, talk shows, competition shows, and lifestyle programming.

  • ● Live performances, behind the scenes, artist interviews, and music festivals.

  • ● Dramas, comedies, thrillers, animated movies, and action-adventure movies.

  • ● True crime investigations, nature explorations, historical narratives, and social issue exposés.

  • ● Stand-up live performances, sketch comedy shows, and comedic roasts.

Why Networks Invest in
Original Series Content

A Business Strategy for Entertainment and Engagement

  • ↳ Helps networks stand out in a crowded market by offering unique, exclusive programming that sets them apart from competitors.

  • ↳ Attracts new subscribers and keeps existing ones engaged, reducing churn and increasing loyalty.

  • ↳ Establishes them as industry leaders with a strong brand identity associated with excellence and innovation.

  • ↳ Enhances the network's prestige and reputation, boosting advertising revenue.

The Rise of the
Docu-Series Format

A Proven Formula to Engage, Educate, and Entertain

Diverse Categories & Themes:

Why Docu-Series Are
Popular Among Viewers

  • ↳ Combines education, information, and entertainment, making topics engaging and easy to understand.

  • ↳ Engages viewers with true life stories showcasing the human experience.

  • ↳ Offers a wide range of content, catering to varied preferences and interests.

  • ↳ Evokes emotions by exploring personal struggles, triumphs, and resilience.

The Docu-Series Format
for Brand Storytelling

A New and Innovative Approach to Video Marketing

  • ↳ A tried and tested approach to engagement, authenticity, and connection.

  • ↳ Adaptable to various aspects of a business or brand, such as origin stories, customer success, industry insights, etc.

  • ↳ Informs and educates an audience about a brand and its offerings in a highly compelling way.

  • ↳ Creates relatable, authentic narratives that connect with audiences on a personal level.

Six-Part

Episodic Video
Marketing Campaign

  • ↳ Showcases various aspects of your brand story:

    • Inspire & Connect (branding)

    • Inform & Educate (promotion)

    • Build Trust & Credibility (social proof)

  • ↳ Captures the essence of the series to build excitement.

  • ↳ Engages the audience with sneak peeks of upcoming episodes.

  • ↳ Provides exclusive behind-the-scenes insights and additional value.

STARTUP
GIANTS

The Mach49 Effect

In a world where corporate giants struggle to keep pace with disruptive startups, one company dares to challenge the status quo. "Startup Giants" follows the trailblazing journey of Mach49, a Silicon Valley venture incubator that empowers global businesses to harness the power of entrepreneurship and build their own new ventures.

Through a series of inspiring stories, witness how Mach49's visionary team and their corporate partners navigate the thrilling and unpredictable path to creating groundbreaking ventures that reshape industries and redefine what's possible.

The Visionary

Meet Linda Yates, the brilliant and uncompromising founder of Mach49. Follow her relentless mission to revolutionize corporate innovation as she takes on massive companies resistant to change.

EPISODE 2

The Disruptor

Mach49 goes all in to build an A.I. healthcare venture they believe could transform a trillion dollar industry. But a powerful coalition of medical interests mobilize to stop them.

(7 minutes)

EPISODE 3

EPISODE 4

(5 minutes)

The Incubator

Go inside Mach49's intense 12-week sprint as a team of elite entrepreneurs race against the clock to build a viable new venture for a global telecom giant.

(6 minutes)

The Old Guard

For years, manufacturing icon Acme Co. watched nimble startups eat their market share. In desperation, they turn to Mach49 to launch an ambitious pivot into smart home tech.

(7 minutes)

EPISODE 5

The Pivot

Mach49 launches a promising fintech venture for a major bank, until an unexpected regulatory curveball threatens to bring it all crashing down. The team must scramble to adapt their business model before the plug gets pulled.

(8 minutes)

EPISODE 6

Future Horizons

This final episode explores the Mach49’s ambitious plans for the future, featuring insights from industry experts, clients, and the visionaries who continue to drive the brand's unwavering commitment to innovation.

(7 minutes)

Startup Giants: Season 1

EPISODE 1

Bonus Content:

BEHIND THE SCENES

The Making of Startup Giants

A behind-the-scenes look at the docu-series' creation, featuring interviews with Mach49 founders, and key participants, offering a candid glimpse into the passion and dedication behind the series.

(3 minutes)

SEASON TRAILER

EPISODE TEASER

Season Trailer

An engaging trailer showcasing the most compelling aspects of the Mach49 story to convert audience interest into viewership, while highlighting the unique narratives, characters, and themes that make the series a must-watch.

(60 seconds)

Episode Teaser

A strategically crafted teaser designed to generate buzz and pique interest in the Mach49 docu-series, featuring brief, high-impact scenes that tease the emotional depth and innovative spirit of the brand's story.

(30 seconds)

© 2024 Startup Giants Documentary. All rights reserved.

Generating Buzz &
Building Anticipation

9-Week Campaign Rollout (example)

Season Trailer
Episode Trailer
Episode Premiere
Bonus Content

  • ↳ Premieres every Wednesday at 8 AM for six weeks.

  • ↳ 60 Second Runtime

  • ↳ 30 Second Runtime

  • ↳ Behind-the-scenes footage and interviews

    ↳ Released after the series finale

    ↳ 2-3 minutes runtime

ROI Strategy

Leveraging Content for Maximum Reach and Impact

  • ↳ Leverage the influence of featured characters by encouraging them to share their episode on their social media channels.

  • ↳ Increase visibility by submitting campaign to online magazines, news sites, and industry-specific platforms.

  • ↳ Leverage award wins for PR and marketing purposes, while boosting morale among internal stakeholders.

  • ↳ Create blog posts, articles or newsletters around the campaign to drive traffic and establish thought leadership in your industry.

    ↳ Develop case studies showcasing episodes as downloadable PDFs for lead generation.

  • ↳ Build a categorized content library of all raw footage from shoots for easy access and repurposing in future marketing campaigns.

Section #2

Key Takeaways

Benefits of an Episodic Video Marketing Campaign

  • ↳ First in your industry to launch an episodic docu-style marketing campaign.

    ↳ Sets your brand apart from competitors as a pioneer in content marketing.

  • ↳ Builds anticipation and excitement with recurring, high-quality content.

    ↳ Keeps your brand top-of-mind over an extended period of time.

  • ↳ Leverages cross-promotion opportunities for organic brand reach.

    ↳ Generates valuable PR material through media exposure and awards.

  • ↳ Establishes industry leadership with a strong brand identity.

    ↳ Associates your video content with excellence and innovation.

  • ↳ Builds a library of valuable assets for future marketing initiatives.

    ↳ Provides material for creating blog posts, articles, or case studies.

Section #3

Our Approach & Process

A Blueprint for Strategy, Design and Execution

PHASE - 1

  • ↳ Company background

    ↳ Product or service offering

    ↳ Brand personality & tone of voice

  • ↳ Define key differentiators

    ↳ Establish market position

    ↳ Articulate value proposition

  • ↳ Demographics

    ↳ Psychographics

    ↳ Media consumption habits

  • ↳ Competitor strengths

    ↳ Weaknesses/missed opportunities

    ↳ References/inspirations in other markets

PHASE - 2

  • ↳ Context & purpose (investigative journalism)

    ↳ Preliminary research

    ↳ Engagement & pre-interviews

  • ↳ Desire

    ↳ Motivation

    ↳ Uniqueness

  • ↳ Helper

    ↳ Expert

  • ↳ Hook

    ↳ Conflict

    ↳ Journey

    ↳ Resolution

PHASE - 3

PHASE - 4

Why Partner with
Emotive Films?

An Award-Winning Creative Video Agency

Let’s Create Something Remarkable Together.

Thank you.

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